If you change the app’s photo background on your iPhone, for instance, you see the same photo on the Wunderlist website. The interfaces for the various versions are all very similar, and that’s a good thing. With Wunderlist, I've specifically enjoyed its combination of simplicity and design, and that it managed to implement useful features like sharing and collaboration with others, dynamics checkboxes for lists, and a great user experience across both mobile and web interfaces. There are a gazillion list apps out there. All versions sync automatically and quickly. While its users loved it, Wunderlist isn't entirely unique. Wunderlist is available for Android, Android Wear, iOS (and Apple Watch), Windows 8.1 and Windows Phone, and Mac OS, as well as in a browser-based option. And if you need team-management or other business features, there’s Wunderlist for Business, which costs $5 a user, per month. If you want more collaboration features, you can pay $5 a month for Wunderlist Pro. For example, the free plan lets you put to-do items in folders, and create and share lists. The free version of Wunderlist is more than enough for my needs. It’s available in both free and paid versions, it’s ubiquitous, it’s attractively designed - and thanks to its latest upgrade, it plays nicely on Apple Watch. And Wunderlist is a good app, as to-do list managers go. When you consider that Facebook spent $21.8 billion on WhatsApp in 2014, acquiring any quality mobile app for less than, say, $1 billion should be a comparative steal. Is Wunderlist, a to-do list manager app, worth between $100 million and $200 million? That’s the amount Microsoft reportedly paid to acquire the German app developer, 6Wunderkinder GmbH.
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