![]() ![]() “We were excited about the opportunities in front of us as we came into 2020, and let’s be honest, in March the playbook went out the door,” said Kelly Caruso, CEO of Shipt, which Target agreed to buy in late 2017 for $550 million.ĭuring April, May and June, Shipt’s order volume nearly tripled from the same time last year, Caruso said. Like its competitors, it also is dealing with emerging labor disputes hitting the gig economy. Now, as the hectic months of change are slowing some, Shipt has put in place new policies and strategies as it wages an uphill battle to gain more market share in an increasingly competitive industry against the likes of Instacart and DoorDash. As shoppers shifted habits toward online purchases in the midst of stay-at-home orders in the spring, the Target-owned Shipt same-day delivery business grew its orders, workers and retail partners more in a few months than it did in the year and half before the pandemic. ![]()
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